Essays about: "Johanna Hyllander"
Found 1 essay containing the words Johanna Hyllander.
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1. The Physical Store Experience : A qualitative study on how in-store experiences influence store attractiveness
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Today, brick-and-mortar retailers are facing changes, as we are moving away from a service economy towards an experience economy. These changes reshape customers´ preferences. Reatilers have shown an inability to adapt to these changes, indicating that there is a need for further insights on the subject. READ MORE
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