Essays about: "Johanna Johnson"

Found 4 essays containing the words Johanna Johnson.

1. 1. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Keywords : ;

   Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

3. 2. How to use brand experience to generate brand loyalty - A case study of theme parks

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Chris Johnson; Johanna Blom; Sixten Nyhlén; [2021]
   Keywords : Brand experience; brand loyalty; brand personality; case studies; theme parks; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate how firms can use brand experience to generate brand loyalty. Methodology: case studies and literature review Findings: The findings in this paper support the findings in previous research that brand loyalty is driven by brand experience, and that brand personality can function as a mediator between them. READ MORE

4. 3. The Worst Part of Shopping? A study on how emotional design can affect customers in the checkout experiences of online shopping

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Johanna Johnson; [2018]
   Keywords : Interaction design; shopping; emotional design; emotions; checkout;

   Abstract : Emotions are taking part in our everyday lives even if we are aware of it ornot. It helps us behave and to decide when we have to make decisions. A fieldone does not often associate with emotions is “serious” programmes. We liketo think that serious programmes have to remain serious. READ MORE

5. 4. The Need for a 14th Company Law Directive on the Transfer of Registered Office

   University essay from Lunds universitet/Juridiska institutionen

   Author : Johanna Johnson-Stampe; [2010]
   Keywords : Associationsrätt; EU-rätt; Law and Political Science;

   Abstract : Etableringsfriheten för företag är en av de mest fundamentala rättigheterna i Lissabonfördraget. Fördragets artiklar utgör grunden för rättigheten och ger företag rätt att starta eller driva verksamhet i vilken medlemsstat som helst i EU utan att diskrimineras. READ MORE