Advanced search

Found 1 essay matching the above criteria.

1. 1. Achieving Business Advantages of Big Data Investments

   University essay from Lunds universitet/Produktionsekonomi

   Author : Oscar Bagge; Johanna Lännevall; [2015]
   Keywords : customer loyalty; Action Clusters; clustering; segmentation; business advantages; Big Data; customer insights; Technology and Engineering;

   Abstract : Problem definition The distance between customers and retail companies and their customers has been a problem for quite some time. Seeking to increase the customer understanding is a general quest for many retailers to bridge the gap and become more customer oriented. READ MORE