Essays about: "Johanna Olnén"

Found 2 essays containing the words Johanna Olnén.

  1. 1. A general deep probabilistic model for customer lifetime value prediction of companies : A unified evaluation metric and analysis of the required historical data for different companies in context of prediction of customer lifetime value

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Johanna Olnén; [2022]
    Keywords : ;

    Abstract : A comprehensive understanding of customers’ future Lifetime Value (LTV) enables companies to assess the return on marketing investment and may provide a useful tool when determining a company’s value. Furthermore, LTV predictions allow marketers to segment customers based on the predicted LTV and, in turn, effectively allocate marketing resources for acquisition, retention, and cross-selling. READ MORE

  2. 2. Activity Recognition Using IoT and Machine Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Johanna Olnén; Julia Sommarlund; [2020]
    Keywords : Activity recognition; sensors; smartphone; dataprocessing; accelerometer;

    Abstract : Internet of Things devices, such as smartphonesand smartwatches, are currently becoming widely accessible andprogressively advanced. As the use of these devices steadilyincreases, so does the access to large amounts of sensory data. READ MORE