Essays about: "Johanna Raga Waronen"
Found 1 essay containing the words Johanna Raga Waronen.
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1. All Aboard the Change Train : Administrative Heritage and Its Influence on Rebranding
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Research Questions: How does the different aspects of administrative heritage influence the internal acceptance of a rebranding? What are the main determinants of administrative heritage for the internal acceptance of a rebranding? Purpose: The purpose is to investigate how administrative heritage affects multinational corporations in order to leverage strengths and counterbalance limitations when striving for internal acceptance of a rebranding. Method: This study applied a qualitative research with an abductive approach. READ MORE
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