Essays about: "Johanna Svedberg"
Found 1 essay containing the words Johanna Svedberg.
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1. Sail or not to sail? : How to use a ship as an event marketing tool to promote a country
University essay from Handelshögskolan BBSAbstract : Today’s globalization has led to a much higher degree of competition between countries to obtain attention, trust and respect from investors, tourists and consumers as well as media. A powerful and positive brand is therefore an important advantage in the competition. READ MORE
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