Essays about: "Johanna Tyréus"

Found 1 essay containing the words Johanna Tyréus.

  1. 1. Success Factor: Core Values: Managing national differences in a Multinational Company

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johanna Tyréus; [2008]
    Keywords : core values; change process; national differences; corporate culture; MNC; Sweden vs. Spain;

    Abstract : Expanding a business across borders has become more of a rule than an exception in the globalized world of today. One overlooked dimension in the internationalization strategies of companies is however how they can create cohesion among the different cultures existing within such a multinational corporation. READ MORE