Essays about: "Johannes Ahlse"

Found 2 essays containing the words Johannes Ahlse.

1. 1. From Major to Minor: How Digitalization and Business Models Support the Democratization of the Music Industry

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Johannes Ahlse; Emil Östblom; [2022]
   Keywords : Democratization; Business Model; Music Supply Chain; Digitalization; Power-Dependence;

   Abstract : With a long history of oligopolistic practices within the music industry, the major labels have upheld their traditional business model and benefitted from the high barriers of entry of working as an artist. Digital technologies have disrupted the supply chain of music by lowering entry barriers, which has allowed for the new forms of business models to gain a footing within the industry. READ MORE

3. 2. It's time to TikTok : Exploring Generation Z's motivations to participate in #Challenges

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Johannes Ahlse; Felix Nilsson; Nina Sandström; [2020]
   Keywords : Viral Marketing; User-generated content; Generation Z; TikTok; Motivation; Uses and Gratification Theory; Challenges;

   Abstract : Background: With the emergence of new social platforms, nascent strategies of Viral Marketing utilizing User-generated Content has developed. TikTok is a new social media based on User-generated videos, where content is mainly expressed in the form of #challenges. READ MORE