Essays about: "Johannes Beyers Louw"

Found 1 essay containing the words Johannes Beyers Louw.

  1. 1. The strategic communication of psychological similarity and its effect on economic partnership formation

    University essay from Göteborgs universitet/Graduate School

    Author : Johannes Beyers Louw; [2018-07-03]
    Keywords : ;

    Abstract : This paper investigates the strategic communication of psychological similarity and its effect on partnership formation. I experimentally test if and why individuals would use psychological similarity as a strategy and if it increases the likelihood of partnership formation. READ MORE