Essays about: "Johannes Touma"
Found 1 essay containing the words Johannes Touma.
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1. Digitalization of the customer experience in banking Use of AI and SSTs in complex/sensitive tasks: pre-collection
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The digital revolution is changing the banking industry, and how banks create value and deliver services to their customers. Customer experience becomes the main pillar of digitally transformed banks through self-service technologies (SSTs) and the use of artificial intelligence (AI); the research focus of this study is to explore the impact of those modern technologies when dealing with sensitive information and emotional encounters in the banking sector. READ MORE
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