Essays about: "Johannes Wikström"

Found 3 essays containing the words Johannes Wikström.

  1. 1. Linping - Linqueueping without queue : A case study in developing navigable and readable webapplications that are perceived as trustworthy by their users

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Markus Biamont; Alexander Danielsson; Anton Frölander; Gustav Johansson; Philip Melbi; Petersson Eric; Joakim Strandberg; Anna Wikström; Johannes Åhlander; [2017]
    Keywords : ;

    Abstract : The purpose of this study was to attempt to create a usable and trustable web application for selling event tickets capable of better satisfying the needs of students and event arrangers at Linköping University than contemporary methods. At the moment of writing all such tickets are sold physically and students are required to queue to acquire tickets. READ MORE

  3. 2. Creativity vs. Traditional Practices : Low-cost marketing strategies used by local clothing stores in Umeå

    University essay from Handelshögskolan vid Umeå universitet

    Author : Amanda Lundmark; Johannes Wikström; [2010]
    Keywords : ;

    Abstract : Authors Amanda Lundmark & Johannes Wikström Seminar Date 2010-06-01 Level Master level Supervisor Ralf Müller Keywords CRM, Fashion, Independent clothing stores, Low-cost marketing, PR, WOM, Viral marketing Problem Streets in Swedish city centres are lined with clothing stores that belong to well-known chains, whose advertisements and commercials can be seen in magazines, on billboards and TV. In between these stores, there are local entrepreneurs who run privately owned shops, with a smaller turnover than the large chains and primarily local target customers. READ MORE

  4. 3. Music For Sale? : Umeå Open & Umeå International Jazz Festival - A Study in Event Marketing

    University essay from Handelshögskolan vid Umeå universitet

    Author : Oskar Törnmarck; Johannes Wikström; [2009]
    Keywords : event marketing; special events marketing; music festivals; festival marketing; sponsoring; volunteering; word of mouth; branding; evenemangsmarknadsföring; musikfestival; festivalmarknadsföring; eventmarknadsföring; upplevelsemarknadsföring;

    Abstract : Umeå is a city that is known for its music scene. Credible bands and artists have consequently sprung out and put the city on the map for as long the authors of this paper can remember. The city has a specific image and this study seeks to shine a light on how this came to be. READ MORE