Essays about: "John Denham-Smith"

Found 2 essays containing the words John Denham-Smith.

1. 1. Content Marketing’s effect on customer engagement

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : John Denham-Smith; Pontus Harvidsson; [2017]
   Keywords : Content marketing; customer engagement; social media; consumer engagement; digital marketing; brand engagement; Innehållsmarknadsföring; content marketing; kundengagemang; sociala medier; digital marknadsföring; varumärkesengagemang.;

   Abstract : The marketing landscape is changing, with the focus shifting from traditional marketing methods towards digital marketing. Enterprises must realize the importance of this new paradigm to not risk falling behind competitors. The new paradigm focuses on customer relationships and trying to attract and create loyal customers. READ MORE

3. 2. Drivers and Barriers concerning Adoption of Cloud Computing : Focus on Strategic Decision Making

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : John Denham-Smith; Pontus Harvidsson; [2016]
   Keywords : cloud computing; drivers; barriers; ICT-strategy; IT-Manager;

   Abstract : Cloud computing is seen as the new IT paradigm and the biggest development of the decade in computing. The term was commercially formed in 2008 but the technology has been used earlier. Modern enterprises rely greatly on information technology and as it is changing, enterprises need to change with it. READ MORE