Essays about: "John Forslund"

Found 2 essays containing the words John Forslund.

  1. 1. Predicting customer purchase behavior within Telecom : How Artificial Intelligence can be collaborated into marketing efforts

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : John Forslund; Jesper Fahlén; [2020]
    Keywords : Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telecom; Consumer Behavior; Customer Journey; Purchase Prediction.; Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telekom; Kundbeteende; Köpresa; Köpprediktering;

    Abstract : This study aims to investigate the implementation of an AI model that predicts customer purchases, in the telecom industry. The thesis also outlines how such an AI model can assist decision-making in marketing strategies. READ MORE

  3. 2. Defining Differentiable Neighborhoods in Stockholm by Clustering Apartments with Machine Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Jesper Fahlén; John Forslund; Jakob Vesterberg; [2018]
    Keywords : Clustering; Machine Learning; Housing market; Submarkets; Data visualization; Digital real estate platforms;

    Abstract : With the rise of digital platforms for the real estate market in Sweden, and their record of transaction data, there is still a lack of proper utilization and presentation of available data. The traditional geographical city areas are usually too large and varying to perform accurate analysis on. READ MORE