Essays about: "John Lindblom"

Found 1 essay containing the words John Lindblom.

  1. 1. Hedonic value of social media sharing : A quantitative study of how intentions to share affects hedonic value

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tim Benda; John Lindblom; Viktor Olsson; [2019]
    Keywords : Hedonic value; Intention to share social media; Social presence; Easy connection; Social conversation.;

    Abstract : The purpose of the paper is to explain the relation between motivations of intention to shareon social media and hedonic value. There has been a deductive approach to the research ofthe paper. The data which have been gathered has been done in a quantitative manner, bymaking use of a survey. READ MORE