Essays about: "John Synnes"

Found 1 essay containing the words John Synnes.

  1. 1. Browse Offline, Buy Online? : Exploring how showrooming is affected by customer experience in the clothing industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Julia Blomberg; Malin Christensson; John Synnes; [2020]
    Keywords : Showrooming; Customer Experience; In-store Experience; Decision Making;

    Abstract : Background: In the last 20 years, the retail industry has experienced a drastic transformation and the rise of e-commerce has resulted in a change in the retail business models. Thus, there has been a shift from the traditional single-channel format to a multi-channel format. READ MORE