Essays about: "John Viner"

Found 1 essay containing the words John Viner.

  1. 1. The Triple Bottom Line : Can profit maximising organisations create social, environmental and economic value? With the Swedish cases Ericsson, Tetra Pak, Max Hamburgers and Mitt Liv

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Marie Thulesius; John Viner; [2011]
    Keywords : strategy; competitive advantage; bottom of the pyramid; social entrepreneurship; corporate social responsibility; development; stakeholder management; sustainability;

    Abstract : Traditional concepts in economic theory state that the sole purpose of a company is to make as much money for its owners (or shareholders). This paper explores discussions and theories regarding alternatives to this model, and in doing so examines whether a business can simultaneously contribute to social and/or environmental issues in a meaningful way or benefit a wider group of interested parties beyond the traditional definition of owners. READ MORE