Essays about: "Jonas Adams"
Found 1 essay containing the words Jonas Adams.
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1. Data: To Share or Not To Share? - An analysis of factors impacting the intention of consumers to share transportation data in the Swedish inner-city mobility context
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In this research project, we conducted a mixed methods study to analyze the factors that have an impact on the consumer's intention to share data. Whereas the vast majority of academic research on the consumer focuses on data privacy concerns, there is little research on the intention to share data from the consumer's perspective. READ MORE
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