Essays about: "Jonas Broström"
Found 1 essay containing the words Jonas Broström.
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1. Servitization Challenges : exploring the business-to-consumer context
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Many firms are transitioning from being a classic goods-focused company to becoming a solutions provider, a phenomenon called servitization. Evolving towards a service focus entails several challenges that need to be addressed in order to benefit from the opportunities that servitization entails. READ MORE
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