Essays about: "Jonas Broström"

Found 1 essay containing the words Jonas Broström.

  1. 1. Servitization Challenges : exploring the business-to-consumer context

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jonas Broström; Jon Halvarsson; [2016]
    Keywords : Servitization; Service-Dominant Logic; Business-to-Consumer; Automobile sales;

    Abstract : Many firms are transitioning from being a classic goods-focused company to becoming a solutions provider, a phenomenon called servitization. Evolving towards a service focus entails several challenges that need to be addressed in order to benefit from the opportunities that servitization entails. READ MORE