Essays about: "Jonas Klingström"
Found 1 essay containing the words Jonas Klingström.
-
1. Appeals in Web Advertising : Exploring the influence of ethical and financial appeals on consumer attitudes
University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Filosofiska fakultetenAbstract : Advertising has been a common element in the web experience for years. Advertisers can use many strategies to reach their intended consumer, and can appeal to for example rationality, emotion or ethics. READ MORE
Result pages:
1