Essays about: "Jonas P. Lagerstedt"
Found 1 essay containing the words Jonas P. Lagerstedt.
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1. The milk industry: No longer acash cow? : ”How a cause related marketing approach could help raiseawareness regarding the domestic agricultural situation in Sweden”
University essay from Stockholms universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis was to examine the potential effects of a cause related marketing approach inthe Swedish agricultural industry. This was done by analyzing the market potential and how an industry,through a marketing perspective, can help rejuvenate a troublesome sector, more specifically thedomestic milk sector. READ MORE
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