Essays about: "Jonatan Lindholm"

Found 1 essay containing the words Jonatan Lindholm.

  1. 1. Marketing innovative products in a conservative industry : A look at Cross-Laminated Timber

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jonatan Lindholm; Stefan Markus Reiterer; [2017]
    Keywords : Cross-Laminated Timber; Timber Construction; Conservative industry; Marketing; Interviews; Qualitative study;

    Abstract : Background:      Previous experience with the construction industry tells us that it’s often conservative and slow to adopt changes or use radical new ideas. This is a problem faced by Cross-Laminated Timber (CLT), as it’s provides a new way of working with wooden construction, that is still unfamiliar to most companies. READ MORE