Essays about: "Jonatan Storesund"

Found 1 essay containing the words Jonatan Storesund.

  1. 1. Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jonatan Storesund; Oskar Olsson; [2015]
    Keywords : IKEA.; Instagram; social media; brand stories; brand development; brand image; co-creation of value; Open-source branding; Business and Economics;

    Abstract : Title: Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study. Research problem: The research problem originates from the shifted power balance through the rise of social media. Whereby, organizational control of the brand image is starting to fade. READ MORE