Essays about: "Jonatan Storesund"
Found 1 essay containing the words Jonatan Storesund.
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1. Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Open-source Branding: How consumers develop a Corporate Brand Image through Instagram- An Exploratory Single-Case Study. Research problem: The research problem originates from the shifted power balance through the rise of social media. Whereby, organizational control of the brand image is starting to fade. READ MORE
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