Essays about: "Jonatan Westergren"

Found 1 essay containing the words Jonatan Westergren.

  1. 1. Means-end value assessment

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Tekniska högskolan

    Author : Jonatan Westergren; Jonathan Hilborn; [2014]
    Keywords : ;

    Abstract : Services are intangible in their nature. When product oriented companies seeks to expand their industrial offerings with services they encounter many problems, one of which is the challenge of selling these intangible services. The sales team needs to be able to show the value of the service in order to successfully reach out to the customers. READ MORE