Essays about: "Jonathan Emanuel"

Found 1 essay containing the words Jonathan Emanuel.

  1. 1. Antecedents of positive word-of-mouth on social media

    University essay from Ekonomihögskolan, ELNU

    Author : Jonathan Book; Jesper Lindahl; Emanuel Nergård; [2012]
    Keywords : quality; interaction; service recovery; satisfaction; word-of-­mouth; word of mouth; WOM; social media; facebook; relationship marketing;

    Abstract : Word-of-mouth is positive or negative communication between customers. Word-of-mouth has been recognized as an effectiveand credible marketing source but stillrecognizedas the least understood marketing strategy. READ MORE