Essays about: "Jonathan Enochsson"

Found 2 essays containing the words Jonathan Enochsson.

  1. 1. "A content recipe for the gourmand": digital content marketing success preconditions in the food industry and their contribution to brand performance

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jonathan Enochsson; Elena Degtyareva; [2014]
    Keywords : digital content marketing; primary and secondary success factors; primary factors sub-variables; content attitude; brand attitude;

    Abstract : Digital content marketing (DCM) as a marketing instrument is steadily developing and clearly on the rise. Nowadays, food producers are ready to allocate higher budgets and exploit different DCM techniques to reach their marketing goals. READ MORE

  3. 2. The Modern Uses of Nostalgia - An empirical investigation of the effects of nostalgia and authenticity in the 21th century

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jonathan Enochsson; Jakob Samuelsson; [2012]
    Keywords : Nostalgia; Authenticity; Generation Y;

    Abstract : The use of nostalgia in marketing has increased in popularity lately, especially when launching new brands. Even so, the theory surrounding nostalgia is not entirely complete. READ MORE