Essays about: "Jonathan Hadd"

Found 1 essay containing the words Jonathan Hadd.

  1. 1. B2C screening in the fuzzy front end : A case study on how B2C can adopt B2B innovation screening on the consumer insight screening process

    University essay from Luleå tekniska universitet/Industriell ekonomi

    Author : Jonathan Hadd; [2023]
    Keywords : ;

    Abstract : Purpose: The purpose of this study is to create practical guidelines for mid-level managers on how to structure their screening process of customer insights. In doing so, the study draws comparison between B2B and B2C innovation funnels and investigates what aspects the consumer market can benefit from in a global environment. READ MORE