Essays about: "Jonathan Linnér"

Found 1 essay containing the words Jonathan Linnér.

  1. 1. "Customers’ expectations have never been higher" : A quantitative study of customers’ perceptions of customer experiences delivered by physical beauty and makeup stores in Sweden.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jonathan Linnér; Isabella Olsson; [2022]
    Keywords : Customer experience; Beauty and makeup retailer; In-store environment; Experiential dimensions; Atmospheric; Sensory marketing; In-store technologies;

    Abstract : The aim of this bachelor thesis is to examine which experiential dimensions that are perceived as important for customers and how these dimensions are delivered by Swedish beauty and makeup retailers. The focus is to examine how their physical in-store environments succeeds with delivering extraordinary customer experiences. READ MORE