Essays about: "Jonathan Rooth"

Found 1 essay containing the words Jonathan Rooth.

  1. 1. From Board Games to Unicorns: Gamification and Its Impact on Ideation for Nascent Entrepreneurs

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Måns Heurlin; Jonathan Andersson; Jonathan Rooth; [2023]
    Keywords : Gamification; Ideation; Business and Economics;

    Abstract : Title: From Board Games to Unicorns: Gamification and Its Impact on Ideation for Nascent Entrepreneurs Seminar date: January 11th, 2023 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, Undergraduate level, 15 University Credit Points Authors: Jonathan Andersson, Måns Heurlin, Jonathan Rooth Supervisor: Joakim Winborg Keywords: Gamification; Innovation; Ideation; Entrepreneurship; Nascent entrepreneurs; Idea generation Research question: What are the effects of gamification on ideation for nascent entrepreneurs? Purpose: The purpose of the study is to contribute with increased understanding of how decision- makers in startups argue when choosing location of production. Methodology: Quasi-experiment with a deductive logic of inquiry, executed through semi-structured interviews. READ MORE