Essays about: "Jonathan Samuelsson"

Found 3 essays containing the words Jonathan Samuelsson.

  1. 1. Uncertainty in process innovations : A case study on the adaption of search engine optimization

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Jonathan Samuelsson; Lovisa Skoglund; [2020]
    Keywords : Process innovation; uncertainty; uncertainty management; SEO; SME;

    Abstract : Process innovation is an important topic in business research. It enables competitive advantages for companies if managed properly. READ MORE

  2. 2. What influence the buyers’ decision-making process? : a study on the Swedish tenant-owned apartment market

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Jonathan Samuelsson; Robin Olsson; [2018]
    Keywords : Information asymmetry; agency theory; decision-making; bounded rationality; tenant-owned apartment market; tenant-owned cooperative;

    Abstract : This thesis is concerned with the decision-making process on the tenant-owned apartment marked in Sweden. It is argued that decision-making on the market is complex and the consumer protection is in need to be strengthened. The main issues on the market is argued to be the information asymmetry and agency problems. READ MORE

  3. 3. The Modern Uses of Nostalgia - An empirical investigation of the effects of nostalgia and authenticity in the 21th century

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Jonathan Enochsson; Jakob Samuelsson; [2012]
    Keywords : Nostalgia; Authenticity; Generation Y;

    Abstract : The use of nostalgia in marketing has increased in popularity lately, especially when launching new brands. Even so, the theory surrounding nostalgia is not entirely complete. READ MORE