Essays about: "Jonathan Schnaider"

Found 1 essay containing the words Jonathan Schnaider.

  1. 1. Taboo advertising - Response to taboo in advertising - A study of the influence of age and gender

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jonathan Schnaider; David Härnsäter; [2015]
    Keywords : Taboo advertising; age; gender;

    Abstract : Problem: Consumer characteristics have proved to be important influencers in how advertisements are perceived among consumers. Researchers have started to investigate if this assumption is valuable also in special and uncommon marketing strategies. A new field of research regarding advertising is the study of taboo themes. READ MORE