Essays about: "Jonna Isaksson"

Found 1 essay containing the words Jonna Isaksson.

  1. 1. Online communities : segments and buying behaviour profiles

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Jonna Isaksson; Stephanie Xavier; [2009]
    Keywords : online community; social network; online buying behaviour; online shopping;

    Abstract : The concept of communities and the interaction between people are not new concepts. People have always gathered around common conditions shared by those in the group such as shared emotions, interests, beliefs and needs. It is however the way we interact, with whom we interact, and when and where these meetings take place which has changed. READ MORE