Essays about: "Joonas Saari"

Found 1 essay containing the words Joonas Saari.

  1. 1. The Use of Social Media in Sports Marketing : The Case of Nordic Ice Hockey Clubs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joonas Saari; Jonna Tuominen; [2016]
    Keywords : Sport marketing; Ice hockey; Social media; Segmentation; Relationship marketing; Branding; Social media effectiveness; Facebook; Instagram; Twitter.;

    Abstract : Social media, even though a new phenomenon, has gained much interest in the last decade and has been a frequent topic of researchers. Sport marketing has also been a popular topic in academia, especially in North America. READ MORE