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1. 1. The need for speed : A study of how a new digital tool can affect B2B relationships

   University essay from Umeå universitet/Företagsekonomi

   Author : Josefin Hellsten; Johan Näsström; [2019]
   Keywords : B2B relationships; 3D virtual prototypes; relationship marketing;

   Abstract : The technological development that we have seen in the last decades has resulted in a more digitized business environment and affected industries from an innovative and competitive perspective. The digital transition is an ongoing process and it creates opportunities and challenges for businesses globally. READ MORE