Essays about: "Josefin Ilic"
Found 1 essay containing the words Josefin Ilic.
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1. What Influences Employees to Become Digital Advocates? : A Quantitative Study of the Relationship Between Employer Branding and Digital Employee Advocacy in Industrial Organisations
University essay from KTH/Industriell Marknadsföring och EntreprenörskapAbstract : Since the introduction of social media, the corporate communication landscape has changed significantly, and thus organisations need to find new innovative ways to communicate. One emerging strategy is digital employee advocacy, which ultimately means that employees voluntarily endorse their employers on social media platforms. READ MORE
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