Essays about: "Josefin Pucher"

Found 1 essay containing the words Josefin Pucher.

  1. 1. Regional Destination Branding : A Qualitative Study of the Branding Practices in Three Swedish Regions

    University essay from Ekonomihögskolan, ELNU

    Author : Josefin Pucher; Karin Ljungberg; [2012]
    Keywords : Destination Branding; Stakeholder Management; Partnerships; Brand Architecture;

    Abstract : During the last decades, the tourism industry has become one of the fastest growing economic sectors in the world. The growth has in turn led to traditional marketing techniques such as branding being applied to places and destinations. READ MORE