Essays about: "Josefine Bergkvist"

Found 2 essays containing the words Josefine Bergkvist.

1. 1. For Richer or Poorer - For Better or Worse? A Quantitative Study Investigating the Effects of Money Priming in a Marketing Context

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Andrea Ringblom; Josefine Bergkvist; [2016]
   Keywords : Marketing; Advertising; Money Priming; Unintended effects;

   Abstract : Consumers are constantly exposed to prices and reminders of money, yet little research has been conducted on the effects it may have on consumers. The purpose of this thesis was to build upon prior research regarding the effects of money priming and apply it to a marketing context, investigating if it would generate the same outcomes. READ MORE

3. 2. A For Effort? -The effect of CSR advertising on cause and company

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Elin Westerberg; Josefine Bergkvist; [2014]
   Keywords : Corporate Social Responsibility; Advertising; Marketing Effort; Third Person Effect;

   Abstract : Although CSR as a strategic tool is gaining increasingly strong support from strategy giants such as Micael Porter, the connection between advertising and CSR is not yet fully established and as of today only an embryonic body of research investigates the effect on the supported cause. By using a real life initiative carried out by Pressbyrån during the Stockholm Pride Festival 2013, this thesis aims to find out whether advertising a CSR initiative can generate mutual benefits for both the supporting company and the affiliated cause and whether the effects may be enhanced by marketing effort and the perceived influence on self versus others. READ MORE