Essays about: "Josephine Blomdahl"

Found 1 essay containing the words Josephine Blomdahl.

  1. 1. Do You Trust Strangers? : A Study on What Impacts Trust in the Sharing Economy

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ermelinda Nici; Felicia Berger; Josephine Blomdahl; [2016]
    Keywords : Sharing Economy; Collaborative Consumption; Peer-to-Peer; Trust; Trust in the Sharing Economy; Reputation; Peer-to-Peer Influence; Ratings; Rating Systems; Reviews; Recommendations; Privacy; Privacy Concern; Security; Trust Strangers; Shared Resources; Trust Factors; Online Market; Sharing Economy Brands; Shared Ownership; Branding; Marketing;

    Abstract : The sharing economy is a growing phenomenon, which has created markets out of the surplus of resources by allowing people to share these with peers. As the sharing economy is built upon peer-to-peer interactions, the user is dependent on the experience and trust offered by the provider, making trust crucial. READ MORE