Essays about: "Judith Armenteras"
Found 3 essays containing the words Judith Armenteras.
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1. Putting a Price Tag on Corporate Identity: The YouTube Case
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Case Competitions as a Tool to Build Brands and Reputation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. READ MORE
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3. Influencer Marketing's Effects on B2C Brand Image: A Case Study of Nike
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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