Essays about: "Judith Hohn"

Found 1 essay containing the words Judith Hohn.

  1. 1. Exploring Channel Efficiency : A comparative Study on the Consumer´s View of Efficiency of Physical Retail Stores and the Internet

    University essay from Ekonomihögskolan, ELNU

    Author : Judith Hohn; Thorsten Gollnick; [2012]
    Keywords : Channel efficiency; physical retail stores; Internet; value perception; shopping enjoyment; service quality; price; criteria relevance; students;

    Abstract : Background: The concept of value perception is widely discussed in scientific literature and it is well-known, that channels deliver value to the customer. However, so far there has been no research about the efficiency of channels, especially the consumer´s perception of channel efficiency. READ MORE