Essays about: "Julia Arhammar"

Found 1 essay containing the words Julia Arhammar.

1. 1. Content Marketing: Practical Enactments and Performative Ideas : an inquiry into what constitutes content marketing in Sweden

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Peter Ek; Julia Arhammar; [2014]
   Keywords : Content Marketing; Market practice; Performativity; Multiplicity; Shaping of Markets;

   Abstract : This thesis presents an inquiry into the concept and phenomena of content marketing and its corresponding market in Sweden by attending to its constituent practices. By adopting a practice based approach to markets, influenced by recent developments in economic sociology, it utilizes a constructivist  view of markets as constantly forming and emerging. READ MORE