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1. 1. Clothes Make the (Wo)man: A Qualitative Study on the Construction and Expression of a Green Identity through Second-Hand Clothing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Deutschen; Gloria Moll; [2021]
   Keywords : Identity Construction; Green Identity; Sustainability; Second-Hand Clothing; Sustainable Fashion Alternatives; Business and Economics;

   Abstract : Thesis Purpose: This study aims to deepen the understanding of green identity construction and expression among female Gen Z consumers in relation to second-hand clothing. Theoretical Perspective: By applying a sociological and a consumer perspective, identity construction and sustainability act as two research domains in which this study is positioned. READ MORE