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Found 3 essays matching the above criteria.

  1. 1. Combining Agile methods and a Stage-Gate model within the product development process; A multiple case study

    University essay from Göteborgs universitet/Graduate School

    Author : Nicklas Dackhammar; Julia Ek; [2017-09-13]
    Keywords : product development; Agile methods; Scrum; Stage-Gate; hybrids models; hardware development; software development;

    Abstract : Hardware development and software development traditionally differ in how they manage their product development processes. The development of hardware is characterized by the use of a Stage-Gate model while Agile methods, such as Scrum, are the most common ways of managing software development. READ MORE

  2. 2. New Nonprofit Management? A study that investigates the corporatization within nonprofit sports associations

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Johanna Jarlman; Julia Ek; [2015-06-25]
    Keywords : management; corporatization; nonprofit; sports association; NPM; translation; receptivity; New Institutional theory;

    Abstract : Today the nonprofit sports associations in Sweden need to deal with new conditions and social changes occurring in society, many of which idealize business-like structures and strategies. This thesis surveys and analyzes the organization of six chosen nonprofit sports associations within soccer, gymnastics and athletics. READ MORE

  3. 3. Content Marketing: Practical Enactments and Performative Ideas : an inquiry into what constitutes content marketing in Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Peter Ek; Julia Arhammar; [2014]
    Keywords : Content Marketing; Market practice; Performativity; Multiplicity; Shaping of Markets;

    Abstract : This thesis presents an inquiry into the concept and phenomena of content marketing and its corresponding market in Sweden by attending to its constituent practices. By adopting a practice based approach to markets, influenced by recent developments in economic sociology, it utilizes a constructivist  view of markets as constantly forming and emerging. READ MORE