Essays about: "Julia Furman"

Found 1 essay containing the words Julia Furman.

  1. 1. Enhancing Fast Fashion Brands Through Environmentally Sustainable Efforts : An explorative study on Generation Z’s perceptions towards circular economy initiatives and its impact on Customer-Based Brand Equity

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Linnéa Blomberg; Julia Furman; [2021]
    Keywords : Circular Economy; Brand Equity; CBBE model; Fast Fashion; Generation Z;

    Abstract : Purpose – The purpose of this study is to explore how environmentally sustainable efforts, in terms of circular economy (CE) initiatives, are affecting the customer-based brand equity (CBBE) of fast fashion brands. By considering the attitudes of Generation Z, fashion companies can build brands that respond to the environmental requirements of future decision-makers. READ MORE