Essays about: "Julia Hellsten"
Found 1 essay containing the words Julia Hellsten.
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1. The Beauty of Brand Loyalty : – a case study of how marketers view Millennials' brand loyalty in the beauty industry
University essay from Umeå universitet/FöretagsekonomiAbstract : The generation of Millennials is becoming a very important segment in today's beauty market, because of their large size, purchasing power and engagement on social media. The Millennial consumers are heavy buyers of beauty products, but heavy buyers are not always loyal to the beauty brands. READ MORE
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