Essays about: "Julia Juhlin"

Found 1 essay containing the words Julia Juhlin.

1. 1. Factors That Affect Consumer Behavior Towards Streaming and TV Services

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Stephanie Weber Pedersen; Julia Juhlin; [2021]
   Keywords : Ease of Use; Cost; Availability; Media Options; Online Streaming; Cable TV Provider;

   Abstract : Research questions:          RQ 1: What factors affect consumer behavior regarding streaming   services or TV-services? RQ 2: How do the factors affect consumers behavior when it comes to buying, continuing, substituting or ending a streaming service or TV-service?   Purpose:             We aim to discuss the underlying reasons, or factors as to  why consumers buy, substitute, continue or end subscriptions to   traditional TV, streaming services, or both mediums. We aim to use   focus groups to see if factors earlier quantifically studied can be   identified and supported qualitatively. READ MORE