Essays about: "Julia Lazar"

Found 1 essay containing the words Julia Lazar.

  1. 1. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lazar; Lisa Sterner; [2018-07-03]
    Keywords : Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Abstract : Abstract: This thesis focuses on how sustainable brands’ dual benefits could be communicated through brand placements in movies and TV series. Although, companies strive to communicate sustainability, barriers such as the attitude-behaviour gap and discursive confusion persist in the consumer society, negatively impacting the potential of sustainable consumption. READ MORE