Essays about: "Julia Magnusson"

Found 2 essays containing the words Julia Magnusson.

1. 1. How do fashion brands advertise sustainability? And does it really affect brand equity? : An empirical study on Adidas advertising on Instagram  

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Julia Hilltorp; Emily Magnusson; [2022]
   Keywords : Brand Equity; Social Media; Advertising; Environmental Sustainability; Social Sustainability; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality;

   Abstract : This paper examines how social- and environmental sustainability is advertised on Instagram and how it in turn affects consumer-based brand equity. Firstly, a latent content analysis was conducted on Adidas Instagram account, @adidas, to gain insights on how they use sustainability in their advertising through their Instagram posts. READ MORE

3. 2. Adaptive Forest Policy : The Integration of Disaster Risk Reduction through Nature-Based Solutions in Swedish and Scottish Forest Policy

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Julia Magnusson; [2021]
   Keywords : Forest Ecosystem Services; Forest Biodiversity; Nature Conservation; Policy Analysis; Scotland; Sustainable Development; Sweden;

   Abstract : Climate change may cause significant changes to our relationship with nature, triggering large impacts on ecosystems and the societies dependent on their ecosystem services. Forests are seen as a mitigating solution for their abilities to store carbon, provide forest products, enhance biodiversity along with other forest ecosystem services (FES). READ MORE