Essays about: "Julia Movander"

Found 1 essay containing the words Julia Movander.

  1. 1. Country of origin effect on websites - does it exist?: A mixed method thesis on consumer behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Movander; Nathalie Neiglick; [2018-07-03]
    Keywords : e-commerce; country of origin; international consumer behaviour; trust online; international trade barriers;

    Abstract : The aim of this thesis was to explore if the country of origin effect exists in relation to websites and if so, what consumer behaviours are related to the awareness level of retail website nationality. The country of origin effect has not been studied in an online context, and not for websites, which was the identified gap in previous research which the thesis aimed to explore. READ MORE