Essays about: "Julia Robertsson"

Found 2 essays containing the words Julia Robertsson.

  1. 1. Casually Connecting with Customers : A study on how B2B microenterprises use customer data from social media in order to increase sales

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Julia Robertsson; Anne Carlsson; Sanne Pedersen; [2021]
    Keywords : social selling; relationship; trust; customer data; data collection; data utilization;

    Abstract : This study is using an inductive explorative approach to investigate how micro-enterprises within the marketing consulting industry collect and use data for the purpose of increasing sales. A micro-enterprise is considered to be a company that employs no more than 10 people and/or whose annual turnover is no more than 2 million EUR. READ MORE

  3. 2. ADOPTING AGILE. A different interpretation of the proliferation of agile approaches from the perspective of management fashion theory and institutional theory

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sofia Dyrendahl; Julia Robertsson; [2020-02-13]
    Keywords : management fashion theory; institutional theory; agile approach; agile mindset; proliferation; institutional theory; agile approach; agile mindset; proliferation;

    Abstract : This study is a critical review of the term agile in order to place it in the literature of strategy theories. A study of people with agile knowledge’s view on an agile approach have been conducted to examine the development of agile as a management fashion. READ MORE