Essays about: "Julia Scharrer"

Found 1 essay containing the words Julia Scharrer.

  1. 1. The “Making” of an Intrapreneur : An empirical study to identify the untapped potential of intrapreneurial intention amongst employees

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Julia Scharrer; Lea Theresa Stubenrauch; [2018]
    Keywords : intrapreneurship; entrepreneurial intention; theory of planned behaviour;

    Abstract : The purpose of this paper is to explore how organisations can identify the untapped potential of intrapreneurial intention amongst employees to increase its competitive advantage. Competitive advantage was therefore seen as an outcome of entrepreneurial actions, which, i.e. can be used for more effective and novel marketing strategies. READ MORE